This paper proposes a deep learning-based method for learning joint context-content embeddings (JCCE) with a view to context-aware recommendations, and demonstrate its application in the television domain. JCCE builds on recent progress within latent representations for recommendation and deep metric learning. The model effectively groups viewing situations and associated consumed content, based on supervision from 2.7 million viewing events. Experiments confirm the recommendation ability of JCCE, achieving improvements when compared to state-of-the-art methods. Furthermore, the approach shows meaningful structures in the learned representations that can be used to gain valuable insights of underlying factors in the relationship between contextual settings and content properties.