Reinforcement learning from human feedback (RLHF) has proven effective in aligning large language models (LLMs) with human preferences, but gathering high-quality preference labels is expensive. RL from AI Feedback (RLAIF), introduced in Bai et al., offers a promising alternative that trains the reward model (RM) on preferences generated by an off-the-shelf LLM. Across the tasks of summarization, helpful dialogue generation, and harmless dialogue generation, we show that RLAIF achieves comparable performance to RLHF. Furthermore, we take a step towards "self-improvement" by demonstrating that RLAIF can outperform a supervised fine-tuned baseline even when the AI labeler is the same size as the policy, or even the exact same checkpoint as the initial policy. Finally, we introduce direct-RLAIF (d-RLAIF) - a technique that circumvents RM training by obtaining rewards directly from an off-the-shelf LLM during RL, which achieves superior performance to canonical RLAIF. Our results suggest that RLAIF can achieve performance on-par with using human feedback, offering a potential solution to the scalability limitations of RLHF.