AI-driven content creation has shown potential in film production. However, existing film generation systems struggle to implement cinematic principles and thus fail to generate professional-quality films, particularly lacking diverse camera language and cinematic rhythm. This results in templated visuals and unengaging narratives. To address this, we introduce FilMaster, an end-to-end AI system that integrates real-world cinematic principles for professional-grade film generation, yielding editable, industry-standard outputs. FilMaster is built on two key principles: (1) learning cinematography from extensive real-world film data and (2) emulating professional, audience-centric post-production workflows. Inspired by these principles, FilMaster incorporates two stages: a Reference-Guided Generation Stage which transforms user input to video clips, and a Generative Post-Production Stage which transforms raw footage into audiovisual outputs by orchestrating visual and auditory elements for cinematic rhythm. Our generation stage highlights a Multi-shot Synergized RAG Camera Language Design module to guide the AI in generating professional camera language by retrieving reference clips from a vast corpus of 440,000 film clips. Our post-production stage emulates professional workflows by designing an Audience-Centric Cinematic Rhythm Control module, including Rough Cut and Fine Cut processes informed by simulated audience feedback, for effective integration of audiovisual elements to achieve engaging content. The system is empowered by generative AI models like (M)LLMs and video generation models. Furthermore, we introduce FilmEval, a comprehensive benchmark for evaluating AI-generated films. Extensive experiments show FilMaster's superior performance in camera language design and cinematic rhythm control, advancing generative AI in professional filmmaking.