Despite rapid advances in text-to-video synthesis, generated video quality remains critically dependent on precise user prompts. Existing test-time optimization methods, successful in other domains, struggle with the multi-faceted nature of video. In this work, we introduce VISTA (Video Iterative Self-improvemenT Agent), a novel multi-agent system that autonomously improves video generation through refining prompts in an iterative loop. VISTA first decomposes a user idea into a structured temporal plan. After generation, the best video is identified through a robust pairwise tournament. This winning video is then critiqued by a trio of specialized agents focusing on visual, audio, and contextual fidelity. Finally, a reasoning agent synthesizes this feedback to introspectively rewrite and enhance the prompt for the next generation cycle. Experiments on single- and multi-scene video generation scenarios show that while prior methods yield inconsistent gains, VISTA consistently improves video quality and alignment with user intent, achieving up to 60% pairwise win rate against state-of-the-art baselines. Human evaluators concur, preferring VISTA outputs in 66.4% of comparisons.