In plain words: Instead of checking word choices, this tool spots AI writing by its structure—how ideas are ordered, what evidence is used, and the voice. It hit 97% accuracy on companies it never saw and barely dropped when AI posts were reworded, unlike word-based detectors.
Abstract · SlopShape: Identifying AI-Generated Commercial Web Content
Word-level detectors identify unedited AI-generated text almost perfectly, but the literature documents their brittleness under rewording, and a word-level score neither characterizes a text nor identifies which AI model wrote it. We ask whether AI-generated text can be identified one level deeper, from structural signatures: how information is presented, in what order, with what evidence, and in what voice. We replicate StoryScope (Russell et al., 2026), which showed such patterns for AI-generated fiction, on commercial content: 2,250 pre-ChatGPT human blog posts from 268 company domains against 11,250 AI mirrors from five frontier models. A 203-feature instrument, applied by an LLM and validated in a human gold-annotation session (human-human kappa 0.939, human-model 0.951), detects AI posts from its 176 structural features alone at 97.0 macro-F1 on held-out companies, nearly unchanged (96.1) when every AI post is reworded by its own model. The signal characterizes and attributes: AI posts share a tidy, self-announcing shape, 68.6% are attributed to the correct source against a 16.7% chance rate, and human posts occupy rare structural configurations. All effects replicate StoryScope's, consistent in direction and at least as large in magnitude. We release pipeline, instrument, prompts, code, and aggregate artifacts.
Jochen Madler
arXiv:2609.15369 · cs.CL · submitted Sep 14, 2026 · updated Sep 28, 2026
abstract · pdf · html · 21 pages, 5 figures. Verification artifacts and code: https://github.com/pulse-energy-eu/slopshape. v3: format-sensitive features excluded from the analysis; results updated